Global prestige brand Shiseido is has become an official partner of the We Are One Ocean campaign, which calls for the protection of 30 percent of our one ocean by 2030 (30×30).

The partnership builds on the brand’s relationship with The World Surf League (WSL), the global home of surfing; and WSL PURE, the WSL’s nonprofit committed to inspire, educate, and empower ocean protection, and is the latest initiative from the “Shiseido Blue Project.”

Sign the Petition to Protect Ocean Biodiversity

The We Are One Ocean campaign encourages people around the world to join the global movement in support of 30×30 and sign the We Are One Ocean petition.

We Are One Ocean is building support for the 30×30 biodiversity targets designed to protect nature and life on Earth, with a specific call to fully and highly protect 30% of the global ocean. Those who sign the We Are One Ocean petition will be part of a growing international community urging world leaders to adopt 30×30 at an upcoming United Nations Convention where these targets will be decided.

Through the We Are One Ocean campaign, brand Shiseido will continue its work with WSL, WSL PURE and the world’s leading professional surfers to help improve the health and beauty of our planet’s ocean.

Beginning February 15, exclusive campaign content will be released on the Shiseido official Instagram.